

SELL FASTER. EARN MORE.
Central Maryland & Southern Pennsylvania
My exclusive market updates will help you stay ahead of the curve-from the latest listings, price trends and days on market, I ensure you will have all the information you need to make informed decisions on your sale. Central Maryland and Southern Pennsylvania's real estate landscape is dynamic, and with my expert analysis, you will always be well informed and in the know.
Selling a home can be an exciting but also challenging experience. If you're planning to sell your Maryland or Southern Pennsylvania home, it's important to be prepared and aware of what to expect throughout the process. This short guide is designed to provide Sellers like you with valuable insights and tips to navigate the sale of your home successfully.
DOWNLOAD TO ACCESS:
The Complete Guide to Selling A Home

Spring is here!
The Spring Real Estate Market is thriving, and we are seeing a significant increase in demand for homes in Voorhees, especially from millennials.
In fact, the current absorption rate in our area is only 3 months, which means that if no more homes come on the market, we will only be able to sustain the current demand for up to 3 months.
This is great news for anyone considering selling their home, as the high demand can lead to a boost in your bottom line.
If you are thinking about selling your home, now is the perfect time to do so. To get started, it's essential to focus on your curb appeal, which can significantly impact the value of your property. That's why we've put together a helpful checklist to help you get started.
Friendly reminder: Before you make a repair, be sure to check with a real estate agent to make sure it is worth your return on investment. Feel free to Book A Call with me if you have any questions or want a free consultation!
Are you a little behind on your spring cleaning? Grab a copy of the Ultimate Spring Cleaning Checklist that was featured last month.

30 Day Plan to Prepare Your Home for Sale

DOWNLOAD TO ACCESS:
The Complete Guide to Selling A Home
market Updates
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Welcome To The Virtual Seller seminar For
Central MAryland
If you are a homeowner either thinking about selling or already made the decision to sell, but still have questions or concerns regarding the process, price or anything else, you are in the right place.
This free seller seminar will give you the exact step by step blueprint on everything you need and guide you through the selling process, so you can make the best decision on selling your home for top dollar.
You will learn about marketing your home, timelines, pricing, negotiations and so much more.
Take a look around and let me show how I can help you.
Jennifer Fitze, Realtor, Broker Associate
Berkshire Hathaway HomeServices PenFed Realty
Licensed in Maryland & Pennsylvania
Learn the latest and most up to date marketing and sales tactics
to sell your home for top dollar.
The Pre-Market Quiz
"Will your home pass the test before going to market?"
Learn how to sell your home for top dollar right now
You may need to make a few changes before selling
Pre-Market Timelines
"Let's talk about the timelines before listing a home with me."
What you should expect when getting your home ready to sell
How to maximize the return on your investment
Timing
"How quickly will my home sell? This is a common question I get."
Learn about the market climate and absorption rates
The market climate will determine how quickly your home will sell
Marketing Your Home
"The importance of marketing your home properly."
Digital marketing exposes your property to the masses
Negotiation will be key in selling your home
Pricing your home is not as easy as checking Zillow
Home Valuation
"How do you determine what your house is worth?"
Pricing your home right
Factors to consider are size, condition, location, marketing, and negotiating
Underpricing and overpricing your home will cause you to lose money
Is Zillow Accurate?
"Should I use Zillow as an accurate evaluation of my home’s value?"
Zillow is an algorithm based on public data
Zillow has never seen the inside of your home and it’s a computer
Zillow comes up with the value based upon what your neighbors are selling for
What to Disclose?
To disclose or not to disclose
This is vital to ensure that you are safe during and after the sale
Over-disclosure is better than under-disclosure
Receiving Offers
"How do you know if you should accept the offer you just got?"
What if you don't receive the amount of offers you were hoping for?
What happens if we have more than one offer?
Good Time to Sell?
"Are we heading into a recession and is now a good time to buy and sell?"
If you're fearful of selling due to a recession, you may want to think again
Remember, it's all relative
Negotiations
"How to negotiate like a master to make sure you get the most out of your home?"
How to get top dollar when selling
Walking away with the most amount of money in your pocket
Inspections?!
"Should you get inspections done prior to listing?"
The advantages of having inspections done prior to listing
Saves you time and money
Curb Appeal
How to make a good first impression
How to get maximum exposure and top dollar
There are simple tricks that can save you money and maximize the return on your investment at the same time
Should I Take the First Offer?
NO NO NO!
The goal is for your home to be seen by the masses
Then, to get the highest and best price and terms for your home
What Are Contingencies?
"When a buyer has made an offer on a home and the seller has accepted it but the final sale is contingent on certain criteria being met."
This criteria, or contingencies, typically fall under four major categories: appraisal, loan approval, inspections and reports & disclosures
Contingency Timeframes
"Now we're under contract prior to contingencies being removed."
The buyer now will secure their loan, have their inspections on the property, and review all of the reports and disclosures
WANT TO GET A FREE CUSTOM MARKET PROPOSAL?
Go to the next page to request a custom market proposal for your specific home
MEET THE TEAM
Here's your team that will help you throughout the
entire selling & buying process

Krista Mashore Realtor & Broker
DRE # 01346304

Jaynlin Miller Marketing and Seller Specialist
DRE #02195224

Josh Vitale
Listing Specialist
DRE #02009638

Heidi Kugl
Buyer’s Specialist
DRE #01329047


Krista Mashore | Realtor & Broker
DRE # 01346304


Jaynlin Miller | Marketing and Seller Specialist
DRE #02195224


Josh Vitale | Listing Specialist
DRE #02009638


Heidi Kugl
Buyer’s Specialist
DRE #01329047

Jennifer Fitze, is a name synonymous with expertise and success in the real estate world. Licensed as a Realtor since 2005, Jennifer has dedicated her career to serving the communities of Maryland, Pennsylvania, and Delaware. Her exceptional skills and unwavering commitment have ranked her in the top 4% of agents in Maryland, a testament to her proficiency in the field. As a proud member of both the Maryland Association of Realtors and the Harford County Board of Realtors, Jennifer upholds the highest standards of professionalism. Her illustrious career is further highlighted by her membership in the Million Dollar Real Estate Association, showcasing her ability to handle high-value transactions with ease. Holding an Associate Broker's license, Jennifer's expertise is not just theoretical but backed by impressive experience. Having sold over 500 homes, she brings a wealth of knowledge and insight, invaluable to anyone looking to navigate the complexities of the real estate market.
Residing in the town of Bel Air, MD, with her Husband, Son, and adorable boxer pups, Jennifer's life is a beautiful blend of professional excellence and personal joy. Her passion for baking and her remarkable achievement of running the New York Marathon reflect her dedication and zest for life, qualities she brings into every aspect of her work.
For more insights and tips from Jennifer on how to sell your home for top dollar, visit her on Instagram, Tik Tok, YouTube, and Facebook.

If your house isn't selling in Bel Air, start by figuring out why, before you change anything.
Almost every home that sits comes down to one or more of these:
Price compared with the other homes buyers are seeing right now
Condition compared with those same homes
Presentation, meaning photos, description, and how the home shows in person
Access, meaning how easy it is for buyers to get in
Timing and competition in your price range
Your showing activity and buyer feedback usually tell you which one it is.
Few showings usually point to price or presentation.
Plenty of showings but no offers usually point to price or condition.
Once you know the cause, you can fix the right thing instead of guessing.
Jennifer Fitze is a Realtor, Associate Broker with COMPASS in Bel Air, Maryland, helping buyers and sellers throughout Bel Air and Harford County make informed real estate decisions.
There's no single number, but local data gives you a useful yardstick.
In Bel Air ZIP codes 21014 and 21015 in September 2026, homes that sold averaged 29 days on market, according to Bright MLS.
That same month there were 80 new listings and 67 homes sold.
So if your home has been on the market noticeably longer than that, with little activity, it's worth a closer look.
That doesn't mean something is wrong with your home.
It means buyers have looked at it and, so far, chosen something else or chosen to wait.
That's information you can use.
Keep in mind that averages hide a wide range.
Some homes sell in a weekend.
Some take a few months.
Price range, home style, lot, and the time of year all play a part.
Your agent should be able to show you how long homes like yours, in your price range, have been taking recently.
Buyers compare.
Every buyer who sees your listing is also looking at other homes in the same price range.
They're asking themselves one question: is this home the best value for what I can spend?
When the answer is "not yet," the home sits.
The most common reasons:
The price is ahead of the market. Buyers have seen similar homes for less, or better homes for the same money.
The condition doesn't match the price. Dated kitchens, deferred maintenance, or visible repairs make buyers mentally subtract money.
The listing doesn't show the home well. Dark photos, too few photos, or a thin description mean buyers scroll past.
The home is hard to see. Narrow showing windows, long notice requirements, or frequent declines cost you buyers.
The competition changed. New listings came on near your price and pulled attention away.
Often it's a mix of two or three of these.
This is the most useful diagnostic you have.
Look at two things together: how many showings you're getting, and what buyers' agents are saying.
Few or no showings
Buyers are seeing your home online and deciding not to visit.
That usually points to:
Price, compared with what else they can see online
Photos and listing presentation
Something they can see on the listing they don't like, such as the lot, the road, or the layout
Steady showings, no offers
Buyers are interested enough to visit, but not convinced once they're inside.
That usually points to:
Price compared with the condition they found in person
Condition issues that didn't show up in photos
Smells, clutter, or pets
A layout or room size that feels different in person
Second showings, then nothing
Buyers are close, but something is holding them back.
That often points to:
A specific concern, like the roof age, the HVAC system, or water in the basement
Price being just slightly ahead of where buyers are comfortable
One comment is an opinion.
The same comment from several buyers is a pattern.
Patterns are what you act on.
Sometimes yes, but price isn't the only lever, and it shouldn't be the first one you pull without checking the others.
Here's a way to think about it.
If buyers keep saying the home is great but priced high, that's a price signal.
If buyers keep mentioning the same fixable issue, fixing it may be smarter than cutting the price.
If you're getting almost no showings, both price and presentation deserve a hard look.
When a price change does make sense, it helps to:
Look at what's sold recently, not just what's listed. Asking prices are hopes. Sold prices are what buyers actually paid.
Look at your current competition. What else would a buyer at your price see this week?
Make the change meaningful. A very small reduction may not change who sees your home in online searches.
Think about price brackets. Buyers often search in round-number ranges. A price just above a bracket can keep your home out of some buyers' searches.
For context, in Bel Air ZIP codes 21014 and 21015 in September 2026, the average sold price was $482,716 against an average original list price of $498,530, or 96.8% sold-to-list, according to Bright MLS.
That means, on average, homes that sold that month went for a bit less than their first asking price.
Every home is different, and an average isn't a prediction for yours.
But it's a reminder that the first price isn't always the final one, and that's normal.
Quite a bit.
Refresh the photos.
If your photos are dark, cluttered, or were taken in a different season, new professional photos can change how buyers see the home online.
Rewrite the description.
Lead with what makes the home useful to live in, such as updates, storage, the yard, or the layout, in plain language.
Fix what buyers keep mentioning.
Fresh paint, new light fixtures, a deep clean, or a small repair can remove an objection for less than a price cut.
Declutter and stage.
Remove extra furniture, clear counters, and pack away personal items so buyers can picture themselves living there.
Open up showing access.
Wider showing windows and quicker confirmations make it easier for more buyers to see the home.
Address odors and pets.
Buyers notice smells right away, and they're hard to overlook.
Gather your records.
Receipts for a new roof, HVAC, water heater, or windows can reassure buyers who are worried about big-ticket items.
Sometimes a change in terms helps more than a change in price.
Depending on your situation, options might include:
Being flexible on the settlement date to fit a buyer's lease or sale
Offering a credit toward the buyer's closing costs, which can help buyers who are tight on cash
Offering a home warranty to ease worries about older systems
Including items buyers keep asking about, like appliances or a shed
Whether these make sense depends on your goals and your numbers.
Your listing agreement and your eventual sales contract control the details, so talk them through with your agent before offering anything.
If you have tax or legal questions about concessions, talk with your accountant or a Maryland attorney.
Taking a home off the market for a while can make sense if:
You need time to make repairs or updates
Your personal timing has changed
You want to wait for a different season
What generally doesn't work on its own is pulling the listing and putting it right back up unchanged.
Buyers' agents and many buyers can see a home's listing history.
If nothing has changed, the same buyers will likely make the same decision.
If you relist, give buyers a real reason to look again: a new price, new photos, finished repairs, or a fresh presentation.
Your listing agreement may have terms about withdrawing or canceling the listing, so read it and talk with your agent first.
A listing agreement runs for a set period.
If the home doesn't sell by the end date, the listing expires, unless you and your agent agree to extend it.
When that date is coming up, it's a good time to sit down and look honestly at:
How many showings you had
What the feedback said
What changed in the market while you were listed
What you're willing to change now
Then decide whether to extend, relist with changes, wait, or try a different approach.
Some listing agreements include terms that can apply after the listing ends, such as when a buyer who saw the home during the listing comes back later.
Your agreement controls, so read it closely.
Sometimes a home sits even with a good agent, because the price or condition is the real issue.
Before you change agents, ask yourself:
Have I been getting regular updates and honest feedback?
Did my agent give me a clear pricing analysis based on recent sales?
Has my agent suggested specific changes, and have I made them?
Is the marketing showing my home at its best?
If the answers point to communication or marketing, a conversation with your agent or their broker is a reasonable first step.
If you want to end the relationship, your listing agreement controls how and when that can happen.
Don't sign with a new agent until you know your current agreement has ended or has been released in writing.
Some sellers consider renting the home out if it hasn't sold.
That can work for some people, but it's a different kind of decision.
Before you go that route, think about:
Whether the rent would cover your mortgage, taxes, insurance, and upkeep
Whether you want to be a landlord, or pay a property manager
How renting could affect your taxes when you eventually sell
Any rules in your HOA documents or local requirements for rentals
Talk with your accountant before deciding, especially about taxes.
If your home has been sitting, a direct conversation with your agent is the best next step.
Bring these questions:
How many showings have we had, and how does that compare with similar homes?
What has the feedback said, word for word?
What homes like mine have sold since we listed, and for how much?
What are buyers at my price seeing instead of my home?
Which changes would make the biggest difference, and what would each cost?
If we change the price, what number do you recommend, and why?
What does my listing agreement say about extending, withdrawing, or ending it?
A good agent will answer with specifics, not reassurance.
You should leave the conversation with a written plan and a date to check back in.
A Bel Air seller lists a home and gets very few showing requests.
The photos were taken quickly on a cloudy day, and the price is near the top of what similar homes recently sold for.
The seller and their agent review recent sales and current competition, retake the photos, and adjust the price.
The lesson: when buyers aren't even coming to see the home, look at what they see online first, which is price and photos.
A Harford County seller has a steady stream of showings but no offers.
Several buyers' agents mention the same dated carpet and dark paint.
The seller replaces the carpet and repaints a few rooms in light, neutral colors.
The lesson: when feedback repeats, a targeted fix can remove the objection without a large price cut.
A seller gets two second showings, and both buyers walk away.
Both buyers' agents mention concern about the age of the roof.
The seller gets a roof inspection, shares the report, and, depending on the results, considers a repair or a credit.
The lesson: when buyers are worried about one big-ticket item, information and options can calm the worry.
A seller who works from home allows showings only in two short windows each week.
Showing requests are being declined, and buyers move on.
The seller widens the showing hours and plans to work from a coffee shop during showings.
The lesson: a home buyers can't easily see is a home buyers can't easily buy.
A seller's listing is nearing its end date.
They sit down with their agent and review every showing, every piece of feedback, and the sales that happened while they were listed.
They decide to relist with fresh photos, a few repairs, and a new price based on recent sales.
The lesson: an expiring listing is a natural time to reset with a real plan, not to relist the same way.
Hoping the right buyer shows up can cost you weeks.
If the signals are clear, act on them sooner rather than later.
A very small reduction may not change who sees your home in buyers' searches.
Make changes that buyers will actually notice.
Other sellers' asking prices aren't proof of value.
Recent sold prices show what buyers actually paid.
If several buyers mention the same thing, it's not a coincidence.
Decide together whether to fix it, credit it, or account for it in price.
Buyers and their agents can see listing history.
If you relist, give them a real reason to take a fresh look.
Your current listing agreement controls when it ends.
Make sure it has ended or been released in writing before you sign anything new.
I've been helping people buy and sell homes in Bel Air and Harford County for 21 years.
When a home isn't selling, I don't start with blame. I start with the signals.
We look at the showing activity, the feedback, the homes that sold while yours was listed, and the homes you're competing with right now.
Then we decide together what to change: price, presentation, condition, access, or terms.
Sometimes it's one thing. Often it's a couple of small things that add up.
For context, my listings have averaged 9 days on market since January 1, 2021, based on Bright MLS data I pulled on October 15, 2026.
That comes from pricing with recent sales in mind and preparing the home well before it goes live.
Every home and every market is different, so that's history, not a promise.
What I can promise is an honest look at what's happening, a clear plan, and no pressure along the way.
Most homes that sit come down to price, condition, presentation, access, or competition. Few showings usually point to price or photos. Showings without offers usually point to price or condition.
In Bel Air ZIP codes 21014 and 21015 in September 2026, homes that sold averaged 29 days on market, according to Bright MLS. Your home's timeline depends on its price range, condition, and competition.
Sometimes. If feedback points to price, a meaningful adjustment based on recent sales can help. If feedback points to a fixable issue, fixing it may make more sense than a price cut.
It can make sense if you need time for repairs or your timing changed. Relisting without changing anything usually doesn't help, because buyers can see the listing history. Check your listing agreement before withdrawing.
The listing ends on its end date unless you and your agent agree to extend it. Some agreements have terms that apply afterward, so read yours closely and talk with your agent.
Your listing agreement controls how and when it can end. Talk with your agent or their broker first, and don't sign a new agreement until the current one has ended or been released in writing.
Yes. Jennifer Fitze is a Realtor, Associate Broker with COMPASS in Bel Air, Maryland, with 21 years of experience helping sellers throughout Bel Air and Harford County understand why a home isn't selling and build a clear plan to change that. If you're currently listed with another agent, she'll respect that agreement.
What should you do if your house isn't selling in Bel Air, Maryland?
Diagnose first, then change the right thing.
That means:
Read your showing activity and feedback for patterns
Compare your home with recent sales, not just active listings
Fix repeated, fixable objections
Refresh photos and presentation if buyers aren't coming in
Make it easy for buyers to see the home
Make price changes that buyers will notice
Check your listing agreement before withdrawing, relisting, or switching agents
A home that hasn't sold yet isn't a failure.
It's a home that needs a better plan.
Is your Bel Air or Harford County home sitting longer than you expected?
A no-pressure conversation can help you understand what buyers are telling you and what to do next.
Jennifer Fitze is a Realtor, Associate Broker with COMPASS in Bel Air, Maryland, helping buyers and sellers throughout Bel Air and Harford County make informed real estate decisions.
Jennifer Fitze
Realtor, Associate Broker
COMPASS
528 S. Main St.
Bel Air, MD 21014
📞 443-504-7830
📧 [email protected]
"We had the best experience with her during our multiple home sales and purchasing of homes! You need an expert in selling your home? Thats Jen. She is a published author in selling homes. You need an expert in purchasing a home? Thats Jen. She works day and night FOR YOU. Being a realtor means more to Jen than other agents. This is her passion. Buying or selling a home will be stressful; however, with Jen, you are guaranteed to be less stressed. Just meet with her and see for yourself. ❤️"
"Jen is wonderful- so focused on what you are looking for. Makes selling or buying a home so easy to understand in the complicated world of real estate- I highly recommend, even if you are just needing information on how this all works and how to get started."
"She makes the buying/selling process very easy. She knows what needs to be done to make your house presentable and sell quickly. She was available to show us homes, to find the perfect house when we were on a time contingence. She knows this business, which helps ease the stress. You’re not only gaining an agent with you go with Jen, but also a friend."
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